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For brands with an existing ESP

Everything your ESP knows, turned into your next campaign.

Nexie reads your campaigns, flows, segments and on-site activity, builds the next campaign from what has already worked, and hands it to you ready to send: from Nexie, or back in your ESP as a draft. Nothing migrates. Nothing sends without your approval.

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From your ESP

412

campaigns

38

flows

64

segments

1.2M

site events

Read by Nexie

Nexie's brief

  • Routine-led emails earned 1.7× more than offers
  • 2,180 serum buyers viewed Night Oil this month

Introduce Night Oil to serum buyers. No discount.

Reviewed and pushed by you

Back in your ESP

Meet your evening routine

Template attached · 2,180 profiles

Draft
All results
Every campaign and flow result, read on connect.
7
On-site behaviours matched to each shopper.
1 click
Push your reviewed campaign to your ESP as a draft.
No migration
Your lists, flows and templates stay in your ESP.

What connects

What comes in, and what goes back.

Nexie reads the history and behaviour already in your ESP, turns it into decisions, and writes back only the campaign you approve.

  • Connect once, no migration
  • Send from Nexie, or push drafts to your ESP
  • Your flows, lists and templates stay as they are

From your ESP

  • Campaign and flow results
  • Lists, segments and profiles
  • Product views, carts and checkouts
  • Opens, clicks and conversions
  • Your templates and brand style

Nexie works out

Nexie

  • Which content earns, and which doesn't
  • Who is browsing what right now
  • Who is engaged, and who is fading
  • Your layout, fonts and voice
  • The next campaign worth sending

Back in your ESP

A draft campaignDrafts only
  • Its email template
  • The audience, attached
  • Ready for you to schedule
  • Only after you push it

Marketing history

Every new campaign starts from what has already worked.

Nexie compares your past campaigns and flows on opens, clicks, conversions and revenue, and carries what wins into the next brief.

  • Results read for every campaign and flow
  • Compared by angle, offer, audience and timing
  • Winning patterns carried into each new brief
Past campaigns · sent to ~8,400 eachClicked · revenue

  • The Routine EditWinner

    Routine-led

    7.1%$4,032

  • Night Oil: now in

    Product-led

    5.3%$3,110

  • Weekend Offer: 20% off

    Discount-led

    4.2%$2,380

  • Last chance: 15% off

    Discount-led

    3.9%$2,360

Next brief: lead with the routine. Introduce Night Oil.

Routine-led emails earned 1.7× what discounts did.

One customer

The click and the purchase belong to the same person.

Nexie matches email activity to Shopify customers, so it sees what each person explored, put in their cart and actually bought.

  • Every email event matched to a Shopify customer
  • Product views, carts and checkouts per person
  • What they bought next to what they almost bought

Sam

One customer · Shopify orders + email activity

Shopify orders

Vitamin C Serum

4 orders · $48 each

Usually every 30 days. None in 61.

Order dates

13 Apr · 13 May · 12 Jun · 14 Aug

Email activity

  1. 9 OctOpened the weekly newsletter
  2. 11 OctViewed Vitamin C Serum 2×
  3. 12 OctStarted checkout, left at shipping

Nexie's next move

Bring Sam back to the serum.

No discount. The orders stopped, but the browsing didn't.

“Your daily favourite is still here.”

The finished campaign

Your next campaign, ready to send.

The audience and finished email, together. Review them in Nexie, then send from Nexie or push the draft to your ESP and send it there.

Example campaign

Draft · not sent

Meet your evening routine

Night Oil · routine-led cross-sell

Audience attached
2,180 serum buyers
Viewed Night Oil this month.
Why this campaign
Routine-led emails earned 1.7× the revenue of offer-led emails. Introduce Night Oil as the evening step in their routine.
Offer
Full price · no discount code
SubjectMeet your evening routine

ASTER

Your morning serum has an evening partner.

Meet Night Oil, the evening step for the routine you already love. Pair it with your daily Vitamin C Serum.

Night Oil · 30ml$48
Explore Night Oil

  1. 01Review in Nexie

    Edit the audience and email before you approve.

  2. 02Send from Nexie

    Schedule it and send, right where you reviewed it.

  3. 03Or push to your ESP

    It lands as a draft. Schedule and send it from there.

Works with

The rest of your stack.

ShopifyOrders, customers and catalog: the foundation every campaign is built on.SlackComing soonOpportunities in your channel. Ask, preview and approve from a thread.

Connect your ESP

Keep your setup.
Get the campaign work done.

See what Nexie can build from your email history and Shopify customer data.

Book a call →Sign up for free