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Customer Journeys · Coming soon

Every customer is different. Their journey should be too.

A fixed flow that treats everyone the same fits no one.  Nexie's journeys are personalised for each customer with the marketing move chosen in real-time. 

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One journeyDifferent path for every customer
Cart abandoned
Nexie decides the path
Customer profileProductEngagement

01 · High-LTV customer

Reminder
Product proof

No discount

02 · First-time buyer

Reminder
Social proof
Small incentive

03 · Discount-driven customer

Reminder
Offer
Urgency nudge

Personalized journeys

Every move in the journey — chosen in real time.

Nexie looks at the customer's segment, product context and behavior in the journey, then selects the best next Move from the approved options.

Customer context

  • Cart abandoned
  • High-LTV
  • Viewed product 3×
  • Opened last email
  • No purchase yet

Product context

  • High value
  • Low margin
  • Considered product
Nexie logo

Nexie

Chooses next Move

APPROVED MOVES

  • Reminder
  • Product Education
  • Social proof
  • Offer
  • Urgency nudge
  • Wait
  • Stop journey

How Nexie Journeys work

You set the strategy, Nexie decides the path.

Your strategy in, an adaptive journey out — everything reviewed before it goes live.

Step 01

You define the journey

Set the trigger, goal and boundaries.

Trigger
  • Cart abandoned
Goal
  • Complete the purchase
Guidelines
  • Max 3 touches
  • No discounts for high-LTV customers
  • Friendly tone
Step 02

Nexie builds the possible Moves

Nexie drafts the emails the journey may use.

Approved Moves

ReminderProduct benefitsSocial proofRecommendationOfferFinal nudge

You review and approve the journey before it goes live.

Step 03

Nexie chooses at runtime

Live, Nexie picks the right Move — or waits — for each customer.

Customer browsed againProduct proof
Customer is price-sensitiveOffer
Customer is highly engagedReminder
Customer just purchasedStop

You approve the possibilities. Nexie chooses the path.

Self-evolving journeys

Journeys that learn what works — and evolve.

Learns what works for whom

Nexie learns which Moves, messages, offers and timing work best for different micro-segments.

  • First-time + price-sensitiveOffer works best
  • Repeat + high-LTVRecommendations beat discounts
  • Highly engagedOne reminder is enough

Adds better Moves over time

When Nexie sees a gap or a new opportunity, it can propose a new Move for the journey.

Existing Moves

ReminderRecommendationOffer

Nexie proposes: Customer-review email

You approve it before it joins the journey.

The longer a Journey runs, the smarter and more personalised it becomes.

Customer Journeys · Coming soon

Book a demo