Analytics & Learning Agent
Your account gets smarter with every send.
It reads behaviour continuously, keeps your segments rebuilt from what customers actually do, and turns every campaign result into a rule the other agents follow next time.
- Inputs
- Shopify orders, catalog, and every Klaviyo send and open.
- Refresh
- Segments rebuild as behaviour changes, not on a schedule you set.
- Output
- Learnings the other agents read before they write anything.
- Setup
- None. It starts from the history already in your store.
Segmentation
01Segments that rebuild themselves.
Nobody writes the filter. The agent watches behaviour as it happens and keeps a working set of segments cut from real signals, so a customer moves the moment their behaviour does.
A discount-led buyer who starts paying full price is re-classified before your next campaign goes out, not at the next quarterly clean-up.
- No static lists to maintain or refresh
- Membership updates as orders and opens land
- Every segment is explainable, down to the signal
High-LTV loyalists
1,840 profiles
Full-price repeat
3,110 profiles
Discount-led buyers
6,420 profiles
Lapsing after one order
4,205 profiles
Learning
02Every campaign teaches the next one.
The agent tracks how each segment responds across every send: which angle landed, which offer was unnecessary, which product story earned the click.
Those conclusions are stored as rules, not dashboards. The Personalization and Email agents read them before writing a single line, so the account compounds instead of starting over.
- Per-segment performance, not one blended open rate
- Findings written as reusable rules
- Applied automatically on the next campaign
High-LTV loyalists
Early access beats any discount
6 sends · +34% revenue per recipient vs. a 15% off offer
Offer depth locked at 0% for this segment
Discount-led buyers
Deadline language moves them, product story does not
9 sends · 2.1× click rate on time-bound subject lines
Angle set to urgency, 48-hour window
Lapsing after one order
Category they bought first outperforms bestsellers
4 sends · +22% reactivation on same-category picks
Product picks pinned to first-order category
Catalog
03It knows your catalog, not just your customers.
Products are categorised automatically from your Shopify data, then scored against each other: what gets bought together, what follows what, and what a first order usually leads to.
That map is what makes an up-sell or cross-sell campaign specific. The agent already knows which second product belongs next to the one they own.
- Automatic categorisation, no manual tagging
- Co-purchase and sequence correlation across order history
- Feeds product picks in every generated campaign
Curl cream→Silk pillowcase
Starter kit→Full-size refill
Trail Runner Pro→Merino socks
Travel set→Wash bag
Experimentation
04It runs the tests you never get around to.
For each micro-segment the agent quietly trials one variable at a time: the angle, the language, the tone, the position of the offer. Small holdouts, real sends, honest reads.
Winners are promoted into the segment’s rules and used from then on. Losers are retired. Nothing waits for someone to open a report.
- One variable per test, per micro-segment
- Winners promoted into the rules automatically
- The account keeps improving between campaigns
Variant A
“Back in your size”
Variant B · winner
“Restocked, 40 left”
Variant A · winner
Warm, personal tone
Variant B
Short, editorial tone
Variant A · winner
Offer in subject line
Variant B
Offer revealed in email
The loop
Watch, segment, test, apply. Then again.
No weekly review, no analyst chasing reports. The agent closes its own loop, and every other agent inherits the result.
- 01
Watch
Orders, browsing and email behaviour are read as they land.
Continuous - 02
Segment
Customers are grouped by value, frequency, affinity and interest.
Self-updating - 03
Test
Each micro-segment gets a small experiment on one variable.
Per segment - 04
Apply
Winning angles and offer depth become the default for the next send.
Automatic
Get started
See what your data already knows
Connect Shopify and Klaviyo, and Nexie comes back with your segments, what each one responds to, and the campaigns worth running next.