Personalization Agent
Send the right version to every buyer.
Pick your audience and your campaign. Nexie recommends how to personalize it, splits the audience into micro-segments, and builds a version of the email for each one.
Black Friday — sitewide · 12,400 profiles
- Input
- One campaign and one audience — the way you already brief it.
- Split
- Micro-segments cut from real Shopify order history.
- Built
- Products, creative and offer depth per version.
- Setup
- None. It runs on the data you already have.
Recommend
01 / 04Every send gets a decision before it gets a design.
Most brands send one email to the whole list — not because it works, but because the alternative is twelve builds, twelve segments and a week of work.
Nexie reads the audience and the campaign, then recommends the personalization approach most likely to convert — and shows you why it picked it.
- Take the recommendation, adjust it, or go your own way
- The split is proposed per campaign, not set once
Audience ready — 12,400 engaged buyers (Black Friday, sitewide)
This audience spans several product categories. One hero image will underperform for most of them.
Offer depth
02 / 04Spend discount on the buyers who need it.
Nexie works out how much of each customer's buying has happened at full price versus on discount, and how deep those discounts have been. Buyers who need an offer get the deeper one; full-price buyers get a version that leads with less.
It is calculated from your order history, so it runs on data you already have.
- Full-price vs. discounted orders
- Average discount rate
- Average discount amount
30% off, led with
15% off, led with
No discount led30% off, led with15% off, led withNo discount ledProduct interest
03 / 04Match buyers with products they actually want.
Nexie reads what each customer has bought and browsed, groups the audience into micro-segments by interest, and builds each one its own version — hero image, product selection and supporting copy.
It changes what needs changing. Where two micro-segments are best served by the same creative, they get the same creative.
- Purchase history
- Browse behaviour
- Live Shopify catalog
Review & send
04 / 04Build, review and launch every variant in minutes.
Nexie generates all the variants at once — hero image, product blocks, body copy, subject line and preview text shift with each one.
Open any variant and edit it, or approve the whole set in a single action. Nothing leaves for Klaviyo until you say so.
How it runs
One campaign in. Every version out.
Same brief you write today — the agent handles the fan-out and hands the whole set back for one review.
- 01
Recommend
The agent proposes how this campaign should be personalized, and why.
Per campaign - 02
Split
The audience is cut into micro-segments from real purchase and browse history.
From your data - 03
Build
Each segment gets its own products, creative and offer depth — one artefact per version.
Parallel - 04
Review & send
Every version lands in one queue. Approve the set, and Klaviyo sends it.
One approval
Get started
Try Personalization
See how Nexie builds the right version of every campaign for each buyer — and drives more revenue per send.