Send the right version to every buyer.
Pick your audience and your campaign. Nexie recommends how to personalize it, splits the audience into micro-segments, and builds a version of the email for each one.
Runs on your Shopify order history and on-site behaviour. No new data setup.
Black Friday — sitewide · 12,400 profiles
Match every customer with the right message.
Choose the audience and the campaign you're running. Nexie reads both, along with what it knows about those customers, and recommends the personalization approach most likely to convert them — and shows you why it picked that approach.
You stay in control. Take the recommendation, adjust it, or go your own way.
Audience ready — 12,400 engaged buyers (Black Friday, sitewide)
This audience spans several product categories. One hero image will underperform for most of them.
Spend discount on the buyers who need it.
Nexie works out how much of each customer's buying has happened at full price versus on discount, and how deep those discounts have been. Customers who need an offer to convert get the deeper one. Customers who buy at full price get a version that leads with less discount.
It's calculated from your order history, so it works on your existing data.
- Full-price vs. discounted orders
- Average discount rate
- Average discount amount
Match buyers with products they actually want.
Nexie reads what each customer has bought and what they've browsed, groups the audience into micro-segments by interest, and builds each one its own version — hero image, product selection, and supporting copy.
It changes what needs changing. Where two micro-segments are best served by the same creative, they get the same creative.
Build, review, and launch every variant in minutes.
Nexie generates all the variants at once — hero image, product blocks, body copy, subject line and preview text shift with each one. Open any variant and edit it, or approve the whole set in a single action and send.
Try Personalization
See how Nexie builds the right version of every campaign for each buyer — and drives more revenue per send.